Growing up in Indiana, I lived in a neighborhood that had no outlet. It was a one-mile long road that ended in a court. Many of our neighbors had kids mine and my brother’s age, and we formed quite a little clique of friends. We spent pretty much every summer from dawn to dusk riding our bikes, playing flashlight tag, and exploring the tree lined railroad tracks that ran behind the neighborhood (sorry, mom!). We knew it was time to go home when we could hear our parents shouting our names from the driveway and we’d return, smelly and dirty, but also exhilarated and looking for the next day of fun. One of the best things after a long summer day was to go to Mrs. Curl in Greenwood, Indiana, and line up for soft serve. To me, ice cream, bicycling and summer go hand-in-hand, which is why I was super excited to learn about an upcoming event in Reno, called the Sweet Ride Bicycle Festival.
In its inaugural year, OurAlley.com and Yelp’s Sweet Ride Bicycle Festival will bring together people of all ages to celebrate local confectioneries, ice cream parlors, bike shops and restaurants, all to raise funds for the Sierra Arts Foundation.
Here’s how it works. On Saturday, June 25 from 11 a.m. until 5 p.m., bike riders are encouraged gather at The Hub Coffee Roasters on Riverside to pick up maps and plot their route. From there, riders will set out via two (or three!) wheels to visit a number of sweet spots peppered throughout Reno. Some of the participating businesses include Mix Cupcake Shop, Old World Coffee, IceCycle Creamery, Scoopers Drive-In, and Dorinda’s Chocolates. In all, over 30 sweet treats await along this leisurely bike ride. Plus, when riders check in to the businesses via the Yelp app, they receive special bonuses and raffle tickets for prizes that will be awarded at the Finish Line at the Black Rock Drive In on Dickerson Road. The finale celebration will feature cycle inspired art, a “bike-in” theater, food trucks, games and more.
Since the route chosen is up to you, the event is great for all ages. Challenge yourself to hit all 30+ of the participating businesses, or just pick a few here and there for a nice leisurely day biking around our great city.
Tickets to Sweet Ride Bicycle Festival are $25 per person. Kids under 10 are free and groups of three or more are $20 per person. Tickets may be purchased here.
Start making some sweet summertime memories!